Saturday, December 21, 2024
Property News Media Blog: SEO, Search Engines, Listings, Social Media Buzz
Property News Media Blog
SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)
Ways to Improve your Site’s Ranking (SEO)
New strategies for Search Engine Optimization
Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.
The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.
The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.
1. Publish Relevant, Authoritative Content
This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.
The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.
The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.
2. Update Your Content Regularly
Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.
Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.
Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.
3. Metadata
Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.
If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.
Title Metadata
Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.
Description Matadata
Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.
Kayword Metadata
Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.
4. Have a Link-worthy Site
Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.
Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.
This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.
5. Use ALT Tags
Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.
These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.
News
New strategies for Search Engine Optimization
New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.
That’s why tech companies such as IncRev are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.
Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.
Best SEO practices 2023:
Find your customers with data-driven market analysis
Find authoritative marketing partners using data-driven PR
Reach your customers with high quality outreach and credible link-building
What is SEO?
In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.
By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.
Why is SEO important?
There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.
In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.
That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.
The evolution of SEO
SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.
In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.
Google’s rise to power
In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.
Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.
These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.
To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.
The big three: Local, social, mobile
There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.
Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.
As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.
The 2020s, AI, and the future of SEO
We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.
New strategies for new challenges
As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies – such as IncRev – have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.
The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.
The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.
How does SEO work?
Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.
What Google wants
One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.
Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.
Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.
So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.
Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.
Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.
Lastly, Google serves the results by how relevant they are to the customer queries.
What the customer wants
Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.
These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.
SEO components, or how to do SEO
So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:
Technical SEO
On-page SEO
Off-page SEO
Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.
On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.
Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.
To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.
Link-building
The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.
Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.
SEO content
For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.
Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.
As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.
That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.
Keyword research
Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.
The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.
There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.
Brand awareness
Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.
Doing SEO: alone or SEO agency?
As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.
Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.
If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.
Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.
FAQ: Frequently asked questions about SEO
What is SEO?
SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.
What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.
How long does SEO take?
Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.
Why do you need SEO?
SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.
Media Man
The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".
Monday, December 09, 2024
Friday, December 06, 2024
Monday, December 02, 2024
Thursday, November 28, 2024
Wednesday, November 27, 2024
Friday, November 22, 2024
Property News Media Blog: Link Building For SEO
Property News Media Blog
Man Web Tips
Link Building For SEO
Agency Head Shares Tips From Over 2 Decades In And Around Online Publishing and Search Engines
1. Explore websites in your niche that have resource pages or link directories.
2. Reach out to site owners and request inclusion if your content is relevant and valuable.
3. Collaborate with Influencers and Experts in your industry.
4. Partner with influencers or industry experts.
5. Create joint content such as webinars, interviews, or podcasts.
6. Leverage their audience to promote your content, resulting in more backlinks and exposure.
7. Use tools like Google Search Console, Ahrefs, or Moz to track your backlink profile.
8. Monitor changes in rankings and organic traffic.
9. Assess the effectiveness of your link building efforts and adjust your strategy accordingly.
10. Focus on building relationships, providing value, and earning links naturally over time. (Media Man and A.I News)
Media Man Int
Links (Media Man Int) http://mediamanint.com/links.html
Text Links (Media Man Int) http://mediamanint.com/articles/text_links.html
Link Building (Media Man Int) http://mediamanint.com/articles/link_building.html
SEO News (Media Man Int) http://mediamanint.com/articles/seo_news.html
Tuesday, November 19, 2024
Wednesday, November 13, 2024
Saturday, October 26, 2024
Saturday, October 19, 2024
Sunday, September 29, 2024
Wednesday, September 18, 2024
Friday, September 13, 2024
Tuesday, September 10, 2024
Tuesday, August 27, 2024
Sunday, August 18, 2024
Friday, August 16, 2024
Monday, August 12, 2024
Sunday, August 11, 2024
Friday, August 02, 2024
Thursday, August 01, 2024
Wednesday, July 17, 2024
Friday, July 05, 2024
Tuesday, July 02, 2024
Thursday, June 27, 2024
Wednesday, June 19, 2024
Tuesday, June 18, 2024
Monday, June 10, 2024
Tuesday, June 04, 2024
Thursday, May 30, 2024
Wednesday, May 29, 2024
Wednesday, May 22, 2024
Thursday, May 02, 2024
Property News Media Blog: Content News
Property News Media Blog
Content News
SEO News
Search News Media News
Content News Media
Ways to find unique content ideas from real-life insights
Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.
Marketers often work at a distance from frontline operations.
We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.
We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.
How, then, can you:
Know what to write about?
Insert meaningful insights into your landing pages or ad creative?
Effectively persuade your target audience that you are the clear choice over your competitors?
Digging new wells to find new content
One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources.
Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information.
The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information.
For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have.
Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely.
Here are a few ways to dig new wells to find new content.
1. Source content from employees
The single greatest source of content is from front-line employees. Depending on your business, you might have:
Salespeople
Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.
Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.
Customer service representatives (CSRs)
As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.
If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site.
Those doing the work
Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.
By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.
Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail.
Example of sourcing content from employees
I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.
In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation.
He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.
For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions.
When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions.
2. Source content from current customers
Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process.
If possible, make it a habit to regularly interview some of your current customers. Ask them questions about:
Their pain points.
How they researched options.
What mattered and didn’t matter to them as they made a decision.
You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts.
Example of sourcing content from current customers
A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers.
As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked.
These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams.
Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content.
3. Source content from past customers
Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.
Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service.
Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed.
Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers.
Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.
You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts.
Example of sourcing content from past customers
One time, I was reading reviews for a new client in the home service industry.
A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam.
One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.
When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler.
4. Source content from competitors
A surprising source of content ideas can come from your competitors.
As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts, what can you learn from reading the reviews of your competitors? A lot!
Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.
These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting.
Example of sourcing content from competitors
While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:
A lack of communication.
Misunderstandings about the delivery and installation process.
I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system.
On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked.
Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers.
Dig deeper: Competitor content analysis: Here’s what you can learn
Start creating new content today
To create content that no one is creating, you need to get different sources no one else can get.
Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.
Gain valuable insights to tell your unique story and stand out.
Tuesday, April 30, 2024
Monday, April 08, 2024
Monday, April 01, 2024
Property News Media Blog: Local Listings
Property News Media Blog
Local Listings
Local Listings - Local Directory: Local Property, Local Agents, Local News Media, Local Advertising
Wednesday, March 27, 2024
Tuesday, March 26, 2024
Wednesday, March 13, 2024
Sunday, March 10, 2024
Friday, March 08, 2024
Saturday, March 02, 2024
Property News Media Blog: Their chips are down as crisis-hit casinos go all in to draw tourists instead of hardcore gamblers
Property News Media Blog
Their chips are down as crisis-hit casinos go all in to draw tourists instead of hardcore gamblers
Saturday, February 24, 2024
Sunday, February 18, 2024
Thursday, February 15, 2024
Thursday, February 08, 2024
Monday, February 05, 2024
Sunday, February 04, 2024
Monday, January 22, 2024
Thursday, January 18, 2024
Wednesday, January 17, 2024
Property News Media Blog: Casino News Flashback
Property News Media Blog
Crown Limited Does Deal With Barangaroo In Sydney...
In big news today, James Packer’s Crown Limited (ASX: CWN) has struck a deal to build a $1 billion hotel development at Barangaroo, on Sydney’s foreshore. Crown signed an agreement with the developer, Lend Lease Limited (ASX: LLC) earlier today, but said it will only go ahead if Crown gains approval to including VIP gambling facilities (in other words – a casino). Just yesterday, Crown announced that it was spending up to $568m to build a six star hotel at its Burswood casino in Perth.
Work on Fijis first ever Casino to begin...
Work on Fiji’s first casino will begin this month as investors will meet to give contracts to local companies in Denarau this week.
One Hundred Sands – the company behind the project has managed to raise $400million for construction.
However the initial projections for phase one of the project which will see the construction of a convention center, casino and resort is $290m.
Managing Director Larry Claunch says overseas investors are often given misconceptions about Fiji’s investment potential by local private sectors.
“There has been a lot of criticism if we could raise the money in a timely fashion – we have, criticism and comments if we can finish on time – we will – its going to be probably a fastest development anybody has ever seen and it going to be fun to watch.”
Claunch says the current government played a vital role for this investment.
“I didn’t come to Fiji with a though of developing a casino or anything for that matter – I really just came here to eat fresh fish – but after seeing the vision of this government I knew everything was possible and I was all in.”
Five hundred locals will be employed during the construction and around 600 to 850 will be employed at the casino.
The new casino is expected to begin operation from September next year.
Aspers Casino looks forward to end of Games...
Though it’s happening right on the doorstep of his company’s flagship casino, Richard Noble is looking forward to when the 2012 London Olympic Games finish.
The chief operating officer of Aspers Group – a joint venture between the Australian Securities Exchange-listed Crown and the Aspinall family, which operates Aspers Casino at Westfield Stratford City next to Olympic Park – says weekly takings and average visitor numbers are down about 20 per cent in the first week of the Games.
When Aspers at Westfield Stratford City, the country’s largest casino, opened on December 1 last year, Noble told The Australian Financial Review it was immediately popular. “In our first three days we had 30,000 visitors which was about 100 per cent above our business case. After that we were averaging 25,000-30,000 visitors per week. But in the last few months we’ve seen the three carparks here at the Westfield get cut down to one and now it is none, so we have been adversely affected.”
There have been restrictions placed on visitor numbers to Westfield Stratford by the London Olympic Games Organising Committee (LOCOG). These include only Games ticket holders being allowed access to Westfield between 8.30am and 5pm on Friday and Saturday.
Noble says this cut down on the ability of regular Aspers patrons to visit the casino. He said it also affecting the numbers of people in the local area attracted to Westfield during the Games, who could have potentially visited the casino for the first time. LOCOG is also likely to institute another similar “lock-out” later this year due to fears about congestion at the mall, which is between Olympic Park and public transport links.
With the Olympics not providing the boost in business once hoped, Noble says Aspers will now concentrate its marketing efforts on the post-Games period. “On the 18th of September, after the Olympics and then the Paralympics are over, we will be having a huge relaunch.”
Noble says the casino concentrates on a high volume of customers who spend relatively little. It has a catchment area of 4.1 million people.
“And that is just in the east and the area around, north to Luton and east to Southend,” he said.
“But what’s been surprising and also delightful is that we’ve managed to get a lot of visitors from the west of London as well.”
A change to British gaming laws in 2007 allowed for the casino to be built without previous restrictions that meant patrons had to become members. Aspers also owns casinos in Newcastle, Swansea and Northampton and is planning to open a new venue in Milton Keynes in 2003.
Overall, he says Aspers is pleased about how the Stratford business has performed given it has already expanded since its December 2011 opening. It now has 57 gaming tables, the highest number in Britain, up from 38 when it opened. It has room to accommodate 80 tables. There are also now 138 electronic gaming terminals, up from 92. The site will soon feature a bespoke poker room to go with the sports bar, VIP bar and terrace, which has been hired out to corporate clients for the Games.
But Noble, who is otherwise enjoying the Games, can’t wait until September. “Some of our patrons are not able to get here at the moment but that will change once all this is over.” (The Australian Financial Review)
Police detain 150 in Macau casino raids amid fears of new gang war...
HONG KONG (Reuters) - Police detained more than 150 people in weekend raids on casinos and hotels in Macau after a recent spate of killings raised fears of a new gang war in the world's largest gambling destination.
The former Portuguese territory was gripped by gang wars in the late 1990s and the recent murder of three people in two weeks, thought linked to the gambling industry, comes just months ahead of the release from jail of triad boss "Broken Tooth" Wan Kuok-koi, who wreaked havoc at that time.
About 1,300 people were rounded up on Friday and Saturday in Macau and 150 of those were taken in for questioning in the operation codenamed "Thunderbolt".
"This operation is an annual exercise to maintain public security. It is a joint exercise undertaken by police in Guangdong province, Macau and Hong Kong to crack down and prevent crime in this region," a Macau police spokeswoman said.
In Hong Kong, police raided 21 locations on August 2 as part of the joint operation and arrested 130 people on suspicion of various crimes including money laundering involving HK$300 million (24.77 million pounds), illegal gambling and prostitution.
Police also seized cash, watches and cars worth more than HK$11 million.
The Macau raids came just weeks after a Chinese woman was found murdered in a residential area minutes away from the cavernous gambling halls of gaming magnate Sheldon Adelson's Venetian casino.
That followed the murders of two Chinese nationals at the five-star Grand Lapa hotel in Macau, a one-hour ferry ride from Hong Kong, and an attack at the end of June on a senior figure in Macau's junket industry, which extends credit to rich gamblers.
By contrast, only five homicide cases were recorded between June 2011 and May 2012, according to Macau police statistics.
Macau, which like Hong Kong is a special administrative region of China, has boomed since the 1999 handover from Portugal, with Las Vegas moguls including Adelson and Steve Wynn setting up glitzy casino hotels.
That growth, however, has slowed significantly in the past three months, forcing junket operators into more aggressive debt-collecting tactics.
Many of the smaller junket companies, which collect gambling debts in exchange for a commission from casino operators, are struggling to stay in business.
IGT partners with California casino...
American computerised gaming equipment designer and manufacturer International Game Technology (IGT) has signed a deal that will see the Golden Acorn Casino and Travel Center in California host an online casino application from its Double Down Interactive subsidiary.
Las Vegas-based IGT purchased the casual games developer in January and revealed that the Golden Acorn Casino is set to utilise its technology in order to offer casino players free-play gaming experiences.
“Golden Acorn recognises the opportunity to provide gaming entertainment to its players across various channels,” said Eric Tom, Global Sales Executive Vice-President for IGT.
“This solution is allowing it to grasp an opportunity to evolve as the landscape of gaming also changes permitting it to drive engaging gameplay directly to its casino guests and fans of the Golden Acorn Casino and Travel Center brand.”
IGT stated that the revenue sharing partnership will see Golden Acorn use its own website in order provide players with a ‘truly convergent gaming experience’ that is to include access to a ‘full-casino-style offering of games in one convenient place’.
“Offering the same game titles on the web that we offer inside our casino gives us the unique opportunity to deliver fun and engaging casino-style experiences to our players,” said David Baggerly, Marketing Director for Golden Acorn Casino and Travel Center, which is located 47 miles from downtown San Diego near the Mexican border.
“This is an incredible chance to drive interactive slot culture to our players while allowing them to stay connected to our brand.”
Guests at the Golden Acorn will be able to enjoy online social versions of Texas hold‘em poker in addition to some of IGT's top-performing slot titles including Da Vinci Diamonds and Cleopatra. New games are to be added automatically while first-time users will receive one million dollars in virtual chips.
Development agreement for Bally and High 5 Games...
Bally Technologies has entered into a multi-year agreement with games developer High 5 Games to publish a substantial number of new H5G games under the Bally brand for the worldwide land-based, mobile and online business-to-business casino gaming markets.
“We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
Ramesh Srinivasan, Bally's President and Chief Operating Officer, added, “The partnership with H5G reflects our commitment to delivering best-of-breed, cross-platform game content to our customers. This promise is reflected in the more than 25 game studios we have established across the globe, augmented by relationships with proven game developers like H5G that enable us to deliver a diverse array of creative, interactive, and exciting game content.”
“We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry,” said Anthony Singer, Chief Executive Officer of H5G. “With Bally’s sophisticated new ALPHA 2 game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”
Tuesday, January 09, 2024
Property News Media Blog: Property News Media Collaborating with Coastal News Media, Eastern Suburbs Media, Cafe News Media, Advertising News Media: Part of the Media Man Group
Property News Media Collaborating with Coastal News Media, Eastern Suburbs Media, Cafe News Media, Advertising News Media: Part of the Media Man Group
Monday, January 08, 2024
Property News Media Blog: Casino News. Casinos, Hotels and Resorts
Property News Media Blog
Casino News
Classic Las Vegas Strip casino adds exciting adult entertainment
Las Vegas Strip hotel and casino operators are constantly seeking innovative attractions to lure visitors through their doors and onto the casino floor.
Guests have many options for daytime and nighttime entertainment on the Strip and its surrounding areas. Circus Circus hotel and casino is both a daytime and nighttime destination for families offering its Carnival Midway with arcade games and prizes which opens daily at 11 a.m. The Midway also surrounds a circus stage featuring free circus acts starting at 1:30 p.m. Of course, guests under 21 are not allowed on the Circus Circus casino floor.
For more relaxing daytime leisure, guests can lounge by the swimming pool or take in a game of golf. When the lights go down, plenty of evening entertainment is available as well.
Plenty of entertainment to choose from
Visitors might choose to see a magic act, such as magician and illusionist David Copperfield at MGM Grand Hotel and Casino or maybe Penn & Teller's magic, illusion and comedy act at the off-Strip Rio All-Suite Hotel and Casino. Or maybe guests would prefer to take in one the five Cirque du Soleil shows in Vegas – The Beatles Love, Michael Jackson One, Mystère, O or Kà.
For those looking for big-name music acts, superstar singer Adele continues her "Weekends With Adele" residency at Caesars Entertainment's (CZR) - Get Free Report Colosseum at Caesars Palace for 32 more weekend shows from Jan. 19 through June 15, 2024.
Classic 1970s teen idol Donny Osmond has extended his residency beginning Jan. 23 and ending May 11, 2024, at Harrah's Showroom, and An Intimate Evening with Santana hits the stage at House of Blues Las Vegas Jan. 24-31 and Feb. 2-4.
Luxor opens adult playground on the Strip
A new attraction hits the Strip as Play Social Inc. on Jan. 18 opens its highly anticipated Play Playground, a 15,000 square-foot immersive play area featuring an array of interactive large-scale games emphasizing tactile skill, memory, puzzles and teamwork, at MGM Resorts International's (MGM) - Get Free Report Luxor Hotel and Casino. The first-of-its-kind Playground features over 20 games, two bars, VIP mezzanines and private event spaces.
The venue is different from a Dave & Buster's or Chuck E. Cheese, as it does not feature any arcade, virtual reality or augmented reality games. Players earn credits for winning at the immersive games that can be exchanged for prizes in the Prize Center, which is one aspect similar to the arcade-style restaurants. Play Playground is open for all ages by day and adults only by night. The play area's operator Play Social markets it as ideal for both families visiting with children or companies looking to host a unique outing, the company said in a statement.
The venue is open from noon to 12 a.m., Sunday through Thursday, and noon to 2 a.m., Friday and Saturday. Guests who are under 21 years old must exit Play Playground at 5 p.m. daily, but the 21 and over crowd can continue having fun at the venue until closing. Admission for guests under 21 is $34.50 and $39.50 for 21 and over, which includes a $2.50 service charge, according to the Playground's website.
Play Playground also offers a VIP Experience for $97.50, which includes all-day play, VIP lanyard and card, skip the line privilege, 24-hour re-entry, one commemorative cocktail, a commemorative hat or beanie and 15% off retail purchases. The service charge is included.
SkyCity Casino Brings Bingo into Its Safer Gambling Ecosystem
SkyCity Casino is betting on a new range of bingo games. With bingo caught up in digitization of gambling since the early noughties, the game has enjoyed a resurgence. Gone are the days when bingo was played exclusively by those in retirement age. Countless studies and surveys show that the average age of bingo players has decreased significantly.
We know that remote gaming revenue in the UK between April 2020 and March 2021 was £6.9 billion. Bingo is listed among the games tracked within the metric. With further statistics showing that the average age of online gamblers is between 35 and 54, we can say with confidence that bingo is not only popular with the masses but with a younger audience than before.
Moving in Step with Industry Trends
SkyCity Online Casino and bingo is a testament to this. The online gambling operator has long taken popular products and converted them into digital offerings. Casino games, including slots, blackjack, and roulette, got the ball rolling. From there, virtual sports betting games were added to the mix. Now, after reviewing the latest trends, bingo games, ranging from classic 90-ball to modern speed variants, will be available to desktop and mobile players. Perhaps the biggest benefit of making bingo available to online players is the ease with which safety controls can be implemented. The current trend permeating all areas of the online gambling industry in 2023 is safer gambling.
Changes to the UK’s Gambling Act have prompted a new wave of responsible gambling measures and financial checks. US states implementing their own online gambling laws are also harnessing the latest innovations to ensure players are not only within permitted locations but playing responsibly. SkyCity Casino has a long-standing commitment to customer care. As per its responsible gaming policies, customers in New Zealand must be 20 or older to use the site, and all new accounts must be verified. Once customers are verified, there are tools for tracking financial transactions and, if necessary, set deposit limits.
Land Based Casinos
What are Land Based Casinos?
Land based casinos are physical casino premises that are commonly known as brick and mortar casinos. The term is used to differentiate between casino venues and their online counterparts.Some casino brands operate a mix of land based and online casinos, while other brands have either one or the other. Land based casinos might just include the casino itself, or they might be combined with other services such as bars, restaurants and hotel rooms.
Land Based Casinos Explained
A land based casino is any gaming premises located in the real world, as opposed to online. Examples of famous land based casinos include Caesar's Palace in Vegas and the UK's Grosvenor Casino brand. There was a time when the 'land based casino' was just the 'casino', but the dawn of online gambling has brought a need to differentiate between the two things. Land based casinos are therefore any physical buildings in which gambling games are played.Casinos usually offer a range of different games, although some specialise in one type of game, such as slot games or roulette. Most land based casinos have additional services for players, including entertainment acts, bars and restaurants, and sometimes hotel rooms and suites. Players who spend a lot of time playing at land based casinos are likely to be rewarded with complimentary use of these casino services.While land based casinos are different from online casinos, there are physical casinos which only offer electronic games. These video poker and slot arcades are common in smaller casinos and might be an offshoot of a larger brand.Land based casinos can be found in towns and cities all over the world, although there are some cities, such as Las Vegas and Atlantic City, which specialise in hosting these venues and have large numbers of land based casinos in one place.
Real Estate - Casino Connection News
Managing Director of the Alea Consulting Group, Nicholas G. Colon delves deeper into this relatively new way of ensuring the long-term financial viability of land-based casinos
The casino gaming industry is one of the most dynamic sectors of business to work in. Gaming executives are engaged in a never-ending quest to find the magic formula that boosts their corporate earnings to the next level. Sometimes the speculations are glorious successes, while other times they’re horrific failures. And still other times, massive investments have to be made before the true extent of how bad an idea is can be revealed.
The newest approach that gaming companies are trying is using the real estate market to increase their revenues. Here I will give a brief overview on how the real estate revenue generation by casino gaming companies works and, the benefits and drawbacks associated with this method. Modern casinos are built as massive resorts often times covering scores of acreage of land. The property usage is divided into three major components, which are gaming, hotel and commercial uses.
The hotel part houses the guests, while gaming is reserved to games of chance; and then there is the commercial use of properties. While hotel and gaming uses are niche, the commercial uses of casino properties have almost limitless possibilities. Space for entertainment shows such as the Cirque Du Soleil are fixtures at all the MGM properties in Las Vegas. Many casinos also have five-star restaurants, with world-renowned chefs tailoring the menus, on the premises.
This also falls under the umbrella of commercial use.
The commercial use for a property that is the most prevalent in some of the newest casinos in Las Vegas and around the world is shopping malls. This trend was pioneered by Caesars Palace Forum Shops in Las Vegas that opened on New Year's Day 1992. In 1998 when the Bellagio opened, there was a section of the property allocated for a few high-end shopping boutiques.
In the early 2000s the Planet Hollywood property in Las Vegas opened and it included a large shopping mall that mirrored the Forum Shops at prices more affordable to the masses. When the City Center Complex opened in LasVegas in December of 2009, The Shops at Chrystals opened up as a part of the complex. It was owned by MGM and was the home of several high-end retail shops like Louis Vuitton and Prada. The trend of associating commercial space with casinos was in full swing by this time.
Caesers, Bellagio, Planet Hollywood and the ARIA resorts all retained ownership of the commercial space at their respected resorts. They would sign leases with various retail companies for periods of time as a means to generate additional revenue for the company. Every so often the leases would have to be renewed and, depending on the sales of the store, lease rates could be negotiated.
Sales made by a particular store were tied directly to the traffic rate of the property. A 30% occupancy rating at Caesars would reduce the traffic flow of patrons frequenting the Forum Shops thereby reducing the purchase conversion rate. In the financial downturn of 2008, the shop owners had tremendous leverage and were able to negotiate very favourable rates for extended periods of time. This leads us to a huge blunder made in this area by the LasVegas Sands Corporation.
CASTLES MADE OF SAND
During the worldwide financial crisis, the shops at the Venetian were having a lot of trouble getting any type of retailers to occupy their spaces on strictly leasing terms. This led the board to sell the various retail spaces outright, at favourable terms for the buyer. This had the effect of reassuring the purchaser because they were not tied to any long-term payments and they were able to instantly begin building equity from their purchase, which at the very least was acquired at a discounted rate.
With hindsight, it’s my opinion that the Venetian was not looking at the long term when it made this decision. The global financial crash of 2008 scared everybody, and as a quick, knee-jerk reaction the Sands wanted to get the red ink out of their books as quickly as possible.
As we moved beyond the financial crisis the recovery slowly started to take over, patrons began returning to Las Vegas as a vacation destination and companies were no longer sending minimal personnel to the various conventions held there. The stores that occupied the retail space started increasing their sales and the equity in the retail space started increasing dramatically. And because the Sands no longer owned the space they were unable to increase their revenue from lease rates.
The total revenue of the Venetian was not as high as similar properties because they were not making as much from their commercial leases. This forced the Venetian to squeeze the customer from other areas. The casino games that were being offered were set up so the casino’s hold percentage was higher than before.
Most of the slot machines were set to their highest hold percentages, many of the blackjack games on the main became 6:5 payouts, for a natural and, a triple zero roulette wheel was introduced on the main floor under the name Sands Roulette, this game gives the house nearly an 8% edge over the player. Prices of food went up dramatically and comps offered by casinos went down dramatically.
MOVING FORWARD
These types of decisions are much easier to make for casinos in this scenario because there are no other revenue streams to consider. When players are not burned out at the tables they often take that extra cash and purchase goods and services at the resort property. These include products from stores, meals from restaurants and tickets for shows.
For one player this is not a factor but for the millions of players that walk through a casino a year this is significant. Even if only a tiny fraction of the players spend money at the shops, restaurants and shows, it translates into millions of dollars in sales over the course of a year and causes the value of the leased property to go up. Another negative impact is that the casino can’t negotiate better rates for items that can be purchased with players comp points, because there is no financial incentive to do so.
In recent years almost all of the main resorts on the Las Vegas Blvd and downtown Las Vegas have started charging for parking, even to casino guests and players. They do not collect money from their patrons they merely lease out the parking structure for a term of several years to an operating company. The operating company then installs parking ticket machines, gates and payment machines. They merely collect the money over the years of the lease. Again here, gaming companies are thinking short-term and not realising the negative perception they are creating with their customers. Creating more and more cost barriers for a customer to get to your product has an overall negative impact on revenue.
As we can see from the cited examples, the casinos have been in the real estate business for decades. But because it was viewed as a 360-degree revenue stream the gaming company was utilising to feed the main profit centres of the resort, it wasn’t viewed that way.
We are seeing today gaming organisations partition a division of their company to strictly deal with revenue generating through real estate applications. In effect, they are selling off pieces of their company that feed other parts of their total revenue equation. The assertion here is that the money in hand that is used for reinvestment will exceed the revenue that would be attained from keeping the asset. But what it is doing is showing little faith in the management team and foreshadowing a market reduction. The resorts, at least in Las Vegas, have convinced themselves that they are convention-centred destinations and the companies attending the conventions are the ones footing the cost and not vacationers. This type of thinking turns gaming companies into a B2B operation rather than an entertainment industry. Will it work? Maybe. Operators have just recently come back to profitability, stopping nearly a decade trend of losses. And even so the profits were just marginal. So now it’s a waiting game to see how the markets will react.
Australia’s Crown Resorts issues warning over unauthorized use of brand in illegal gambling ads
Australia’s Crown Resorts has raised a public alert about fraudulent activities involving imposter social media accounts and misleading advertisements. The casino operator revealed that unauthorised entities are exploiting Crown’s name, logo, images, and other distinctive details to promote illegal online gambling platforms.
The company, in an official statement, requested the public to exercise caution when encountering such advertisements and advised them to rely solely on Crown’s official websites and social media channels for authentic news and promotions.
As reported in Inside Asian Gaming Crown Resorts emphasised that operating an online casino or offering casino-style games online is prohibited in Australia. The statement clarified that Crown does not engage in online casino operations or any form of online gambling. The company stated it would take legal action against individuals or groups organising illegal activities using the Crown brand or its subsidiaries.
Currently undergoing a comprehensive reform initiative, Crown Resorts is focused on revamping its resorts in Melbourne, Sydney, and Perth. This overhaul is part of its strategy to regain casino licenses following unfavourable inquiries conducted in all three states.
One of the recent reforms introduced by Crown involves implementing mandatory time and loss limits for patrons using electronic gaming machines at Crown Melbourne. This move aligns with recommendations from the Finkelstein Royal Commission, which found Crown unsuitable to retain its Victorian casino license. The license is under a two-year review overseen by a Special Manager, with a decision on Crown’s reform efforts expected in 2024. The company is navigating a critical phase as it seeks to address regulatory concerns and regain public trust.
US – Formula 1 helps drive Nevada to its second most profitable month in November - Januaary 2024
Nevada’s casinos enjoyed their second-highest win ever, fuelled by the excitement surrounding the return of Formula One racing, which boosted the Strip’s performance by 22.6 per cent.
Only July earlier in the year was more lucrative for casinos in Nevada meaning that the state smashed its personal best twice in 2023.
Across the state, casinos generated $1.37bn, an increase of 12.5 per cent rise from November 2022 with Formula One clearly playing its part in an increase in tourism with 3,292,800 visitors in November.
Michael Lawton, senior economic analyst, said: “The four-day period beginning on November 16th was extremely profitable for both gaming and non-gaming activity on the Las Vegas Strip with some properties estimating those days established all-time record levels of revenue. The event’s success was more evident at luxury properties where the Las Vegas Strip’s baccarat increase accounted for 78.6 per cent of the state’s growth this month. Additionally, the 25 licensees that are included in the $72m or over revenue range for annual gross gaming win on the Las Vegas Strip increased by $160m or 25.8 per cent compared to last November and accounted for over 100 per cent of the state’s entire increase for the month.”
The Strip’s games win came in at $410.1m, marking the third highest total in Nevada’s history, and up 61.9 per cent from last year. This increase was led by baccarat which generated $178.3m, up 208.7 per cent from last year.
The influx of tourist spend wasn’t felt everywhere across the state though with Downtown Las Vegas down two per cent with revenues of $81.1m.
The Boulder Strip was down 2.1 per cent to $83.3m whilst North Las Vegas secured a 0.61 per cent increase to $23m. North Lake Tahoe experienced an eight per cent fall as did South Lake Tahoe.
For the year so far, Nevada GGR are on track to set a new record with revenues up 4.1 per cent over the first 11 months of the record-breaking 2022. November also saw the 33rd consecutive month that the state generated revenues of more than $1bn with November’s revenue coming in higher than November 2019’s total by 46.6 per cent.
US – Billion dollar plus months are the new norm for Nevada but could the Strip soon hit the milestone too? - March 2023
The Las Vegas Strip’s best ever February helped push the state of Nevada to yet another billion dollar plus month, marking two years of consecutive $1bn plus months and begging the question; is this now the norm for Nevada?
The Strip, with 28 casinos, generated $712.4m in revenue, increasing from $599.1m in February 2022 with the State’s 441 casinos bringing in $1.24bn in February, marking an 11.2 per cent increase from February 2022.
Clark County casinos alone surpassed $1bn for the 10th straight month, with analsysts now asking if the Strip could generate the milestone on its own.
Michael Lawton, Senior Economic Analyst for the Control Board, believes that following 24 months of $1bn plus months for Nevada, the figure has become the norm.
He said: “I think after 24 consecutive months you could safely say it is [the norm]. Obviously there is a lot of economic uncertainty, however that uncertainty has not spilled over into the record gaming win amounts we have witnessed over the last two years. Clark County has recorded over $1 billion in 10 consecutive months and in 17 out of the last 24 months. The Strip in December of 2022 recorded a win amount of $814.2 million which was the all-time record for the market. I think there is interest if the Strip on its own could hit the billion-dollar amount.”
In February, Clark County’s gaming revenue accounted for 87.4 per cent of Nevada’s total win with the Strip having 57.6 per cent of the state’s total.
For the state as a whole, slot win increased by 7.6 per cent to $822.8m whilst tables increased 18.6 per cent to $102.5m. Nevada sportsbooks won $41.2m, increasing 33.5 per cent from last year’s February, although the amiount staked was down 15.6 per cent to $659.4m.
Brendan Bussmann, Analyst at B Global, believes thee is still space for more revenue growth.
“We still do not have some of the foreign guests back, and the business customer is still returning, which will likely drive additional opportunity for gaming revenue,” he explained. “There are still a number of headwinds with economic and geopolitical forces that could impact the current trends in revenue. With a recession pending, a potential banking crisis, and other factors, Nevada continues to prevail through these challenges but these and other factors could have an overall impact on Clark County and the rest of the state.”