Two towers will house five-star luxury when the Gold Coast's newest hotel opens in September.
Mantra Group today announced it would manage the $850 million Peppers Broadbeach development.
Peppers Broadbeach would be the Gold Coast's first new five-star hotel in a decade, after the Palazzo Versace at Main Beach opened in 2000.
The hotel, developed by Niecon Developments, will provide 505 one, two and three-bedroom apartments.
Gold Coast Tourism spokesman Ben Pole said the new hotel would further enhance the Glitter Strip's tourism reputation.
"The Palazzo Versace absolutely raised the profile of the Gold Coast luxury offering," he said.
"Having another five-star resort in the middle of the Gold Coast will only take that reputation further."
Mr Pole said the decision of Mantra to invest in Peppers Broadbeach - and the construction of the Hilton Surfers Paradise - were an indication of tourism industry's strength on the coast.
"We've seen a lot of new investment and new development coming into the Gold Coast and that just demonstrates that businesses have confidence in the Gold Coast as a city as well as the Gold Coast tourism industry," he said.
Bordered by Elizabeth Avenue, Surf Parade and Charles Avenue, Peppers Broadbeach will be close to Jupiter's Casino, the Gold Coast Convention Centre and Pacific Fair.
It will be launched in three phases with a "soft opening" in September and an official opening in March next year.
Mantra CEO Bob East said the towers would become the cornerstone of the organisation's presence on the Gold Coast.
"The architectural design of the hotel reflects a distinct fusion of city sophistication and coastal relaxation, with both towers featuring an extensive use of life spaces including Zen gardens, tai chi lawns, private cinemas, guest lounges, teppanyaki barbecues, steam rooms, saunas and lap, plunge and resort pools,” he said.
Rooms would provide a pillow menu, gourmet mini-bar with local and organic products and a pre-order gourmet pantry delivery service.
Mantra Group is the second largest accommodation operator in the country, managing 130 hotels, apartments and resorts.
The Hilton Surfer's Paradise is currently under construction and is expected to be completed next year.
(Credit: Fairfax Media)