QUEENSLAND, 13 JULY 2010 – To celebrate its 10th anniversary, Palazzo Versace has forged a new strategic alliance with Sabre Hospitality Solutions encompassing their Global Distribution System (GDS) and SynXis technology. The new alliance reinforces the Palazzo Versace’s success as a stand-alone hotel, giving it the freedom to style its own relationships with the industry and provide wholesalers and retailers even greater support. As a result of the new relationship with Sabre Hospitality Solutions, Palazzo Versace’s GDS code will change from LW to PZ on 31 July 2010.
Palazzo Versace’s lower lobby
Australia’s most glamorous hotel Palazzo Versace continually strives to provide the smoothest and most efficient customer service experience to industry, clients and guests alike. The world’s largest global distribution service, Sabre Hospitality Solutions will integrate their SynXis technology with the iconic hotel to provide greater distribution technology and marketing services. The new PZ GDS code will benefit agents and wholesalers by making the reservations process even more streamlined. The new GDS gives the hotel and its industry partners’ access to the largest and most innovative online tools that will enable them to secure the best rates and availability at Australia’s only fashion-branded hotel.
Palazzo Versace’s Director of Sales and Marketing, Andrew St Ledger is thrilled to be announcing this new alliance. “We are determined to make every Palazzo Versace touch point the best it can be. The move to Sabre Hospitality Solutions means that we are using the most user-friendly system for our industry partners,” he said. “In this, our 10th year of operation, we have learnt that wholesalers and retailers want confidence in knowing they have access to the latest availability and best rates at Palazzo Versace. Our relationship with world’s largest online distribution system will achieve this,” he added.
Palazzo Versace’s move to Sabre’s integrated GDS is one of many of the hotel’s innovative and vibrant concepts which are being implemented during 2010 as part of their 10th anniversary celebrations.
In 1998, Sunland Group, a publicly-listed company on the Australian Stock Exchange, together with Gianni Versace SpA had a bold vision to create the world’s first fashion-branded hotel and residence experience. In September 2000, the $300 million Palazzo Versace opened its doors on Australia’s famous Gold Coast and a new luxury address was born.
Palazzo Versace Gold Coast, the world’s first luxury designer hotel, incorporates 200 classically elegant rooms and suites, 72 neighbouring condominiums, three award-winning restaurants and a private marina, all on a historic site in Southern Queensland on the edge of the Gold Coast Broadwater.
Following the success of Palazzo Versace Gold Coast, the two companies signed an exclusive global rollout agreement to develop 15 Palazzo Versace hotels worldwide over the next 30 years.
The second Palazzo Versace development, currently under construction in Dubai and opening in 2011, is a joint venture development between Sunland Group Limited and Emirates International Holdings. The luxury hotel is located in the Culture Village on the Dubai Creek, and will offer 169 luxury residences ranging from one to six bedrooms, a health spa, restaurant and 217 hotel rooms and suites, all entirely designed by Versace and furnished with an exclusive line of products from the Versace Home Collection. Future Palazzo Versace hotel and residential projects will be located in cities where there is an established property investment market, strong tourism and leisure growth, and an appreciation and demand for international brands and luxury.
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